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Key4All

In 2022 MSCHF bought a PT Cruiser ( turbo ). Then made 1000+ functional keyfobs and sold them. A phone number was provided that gave the GPS coordinate of the car at any time. Even though driven by hundreds, the cruiser was treated surprisingly well. So well in fact, that it was featured in MSCHF's Perrotin LA art show.

Info & Press:

MSCHF
Perrotin
The Orange County Register